AcuityAds Launches Programmatic Onboarding Program To Educate Marketers

Tech company AcuityAds on Wednesday launches its AcuityAds Hybrid Program to tackle the lack of programmatic knowledge among in-house marketing teams, taking them from a full-service model to a point where they can effectively manage their own programmatic campaign with AcuityAds’ self-serve platform.

With customized onboarding programs that last between three to six months, an AcuityAds team will ensure that marketers are learning best practices and are able to fly on their own at the end of the process.

“A hybrid approach to programmatic advertising frees the industry from the binary choice between full-serve and self-serve programmatic models,” CEO and co-founder of AcuityAds Tal Hayek, told Real-Time Daily via email. “Marketers’ needs can be met wherever their skill set lies,” continued Hayek.

The AcuityAds Hybrid Program launches as the Association of National Advertisers made a forceful recommendation that marketers take increased ownership of their digital ad strategies. Another report from SoDA shows that in-house digital teams have dropped to just 13% of brands in 2016, a trend that AcuityAds hopes to reverse.

Next story loading loading..