Commentary
IoT/Wearables Are An Opportunity For Brands To Be Of Service
- by Chuck Martin , Staff Writer, August 5, 2016
Wearable technology wont' be only about fitness trackers. Wearable technology for children could help in parental monitoring as well as for healthcare, say Jason Greene of MellaMedia and
Rachel Pasqua of MEC Global at this week's OMMA IoT in New York.
MODERATOR Jordan Greene, Principal/Mobile Media, MellaMedia. PANELISTS Chuck Fletcher, Technology Director of Emerging Experiences, Razorfish; Marley Kaplan, Head of Innovaton, Kinetic Worldwide; Rachel Pasqua, Practice Lead, Connected Life, MEC Global; Chad Vavra, Experience Strategy and Design Director, Isobar
Find the rest of this session, and more, at our IoT Marketing Forum Agenda page.
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
