• The Drum, Friday, August 19, 2016 7:53 AM

DigitasLBi has named Emily Macdonald as head of programmatic, a newly created role. "Macdonald will help to further develop DigitasLBi’s programmatic capabilities across the whole agency, helping its clients to navigate the ad tech landscape in order to gain competitive advantage. Having spent 18 years working in digital media and ad tech, Macdonald has held positions at the likes of WPP, News UK and Microsoft. Most recently, she spent two years working as an independent consultant, advising Ebiquity and Global Radio on digital technology and data investments," The Drum reported.

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