Initiative Futurist Sees New Future, Becomes TV Marketer
Mar 18, 2005, 8:31 AM
As Hallmark gears up for its upfront presentation Tuesday, the company has tapped Anthony White--formerly senior vice president, director, futures, western region for Interpublic Group's Initiative --to serve both Hallmark Channel and Hallmark Movie Channel as vice president for marketing. Prior to Initiative, White worked at NBC, where he developed audience estimates and advertising revenue projections for programming on CNBC, Newsport, and "America's Talking" (before it was relaunched as MSNBC). -- D.K.