• by Tobi Elkin  @tobielkin, August 24, 2016

Marketing technology firm Magnetic on Wednesday named Paul Phillips its chief data officer. The data strategy, analytics, and machine-learning veteran will be responsible for aligning Magnetic's data, analytics, and data science capabilities to deliver better performance and insights for marketers. Phillips will join the company’s team in San Mateo, California.

Phillips joins Magnetic from data analytics provider Causata, which he founded and led. The company was acquired by NICE Systems Ltd. Phillips also founded Touch Clarity, which specialized in personalization and machine learning. The company was acquired by Omniture, eventually becoming a part of Adobe.

“The future of marketing will not only demand that we understand what people are in-market for right now, but what every touch may mean to the expected lifetime value of a customer. Magnetic's data assets and technology platform position us well to deliver on that promise," Phillips stated.

Magnetic's platform offers ad, email, and site solutions powered by a unique combination of data.

“As the worlds of programmatic advertising and CRM marketing converge, marketers demand high performance, transparency, and robust customer insights. They want to coordinate across devices and channels, both online and offline. Paul will unleash the enormous value from our data assets for our clients," stated Magnetic COO Sandeep Swadia.