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Car Companies Spent A Lot On Olympics Ads

The industry spent more than $159.5 million on TV advertising during the games — more than any other sector. Four of the top-10 advertisers were automakers. And the top spender overall was auto insurer GEICO. Chevrolet, BMW, Ford, and Toyota were the top auto advertisers, and the industry as a whole ran 89 spots nearly 1,500 times during the games. 

Read the whole story at Business Insider »

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