Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify

Programmatic cloud marketing and prediction management platform Wise Data Media on Monday entered into an exclusive strategic partnership with video-on-demand platform Distrify Media.

The partnership enhances Wise’s software-as-a-service product with the addition of over 55K pieces of premium video content from Distrify available exclusively to Wise clients.

“Our goal is to build a full-service solution around video content. This new relationship with Distrify is a big step in that direction,” said Tomer Sade, CEO of Wise Data Media. “We aim to optimize on the monetization front, but also offer more video inventory to our clients.”

Sade noted that around 80% of Wise’s business is generated by video content.

Available to Wise clients, beyond a robust advertising solution for publishers and advertisers, is the machine-learning prediction platform Wise Air.

“Every client’s KPIs are different and will vary over time. With Wise Air clients can optimize the pre-bid planning, to ensure they are entering the most appropriate bids at the right time with the right volume while targeting the right audience,” explained Sade.

Wise Air generates creative, audience and elastic CPM recommendations, as well as optimized bidding strategies for video.

To create additional video content for publishers that may be weaker on that front, Wise also offers a text-to-video technology product that can generate videos from text and images, creating native and in-stream placements to enhance supply-side advertising strategies.

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