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American Airlines Wants To Humanize The Airline

  • Skift, Monday, August 29, 2016 8 AM

Instead of bragging about product or routes, American mostly will emphasize its passengers, calling them the “world’s greatest flyers.” The campaign is the first major one created by American’s new agency, Crispin Porter + Bogusky, which last year replaced TM Advertising, a Texas-based affiliate of McCann Erickson, as American’s lead agency.

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