• by Philip Rosenstein , August 29, 2016

Interactive video provider Fuisz has partnered with ad platform Sizmek to enable brands to build shoppable, click-responsive video ad experiences.

Powered by proprietary object-recognition technology developed by Fuisz, videos now allow consumers to interact with any defined moving element in a promotional video, immediately accessing product and purchase information.

The capabilities that Fuisz offers clients are focused on converting typical or “flat” video into click-responsive video.

“The idea of shoppable video is certainly not new, but scaling the production and distribution of click-responsive experiences has always been the challenge,” stated Jamie Singson, Sizmek’s director of product marketing.

“Fuisz’ object tracking and shoppable video capabilities provide our clients with the ability to drive conversation by making it simple for users to discover and take action.”