Already steeped in testosterone, the newsstand last year became even more muscular, with new launches targeting specific male archetypes: men who love gadgets and fashion, men who love music and men
who love&themselves. And while such new books--Condé Nast's Cargo, the independent Giant and Ziff Davis Media's Sync--have tried to stand out from their general-interest brethren, single-copy
sales have been a tough challenge with sell-through averages ranging from single digits to high teens. Now, to remedy this, as well as to surely help boost advertising, all three are tweaking their
editorial formulas.
Read the whole story at Mediaweek, March 21, 2005 »
