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24% of Q216 Emails Sent by Brands Never Made it to the Inbox

Twenty-four percent of email messages sent by brands during Q2 2016 never made it to the inbox, according to a new report from Return Path. The research revealed that the other 76 percent of emails were delivered successfully, down from 81% in Q2 2015. The report also showed that 18 percent of emails went missing and 7 percent landed in the spam folder.

Read the whole story at MarketingProfs »

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