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Rufus Olins To Leave NewsWorks To Grow Co-Op Membership Scheme

  • The Drum, Wednesday, August 31, 2016 6:12 AM

Rufus Olins, the chief executive of NewsWorks, is to leave the newspaper marketing body to join the Co-op in the newly created role of chief membership officer. The Co-op’s membership programme is a key pillar of the once-ailing supermarket’s revival, with chief executive Richard Pennycook saying recently that he hoped Co-op members would generate at least half of all sales.

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