Cava Brand Segura Viudas Teams With EDM Celeb Anna Lunoe


Spanish Cava brand Segura Viudas is pouring itself into the music world again via collaboration with Electronic DJ, producer, vocalist, and songwriter Anna Lunoe for its latest campaign “Open Up.”

Segura Viudas’ ad agency of record, República, created the campaign’s anthem video--with production house North of New York. It features an original track by Lunoe entitled “Sip It”  and it mixes the sounds of Cava -- from the unwrapping of the foil and popping of the cork to the pouring of the Cava itself -- with Lunoe’s musical creativity.  

The spot is set for release tomorrow (Sept. 1) and will run on digital platforms over the next year, during which the artist and brand will also participate in a series of events in key markets across the U.S.

Lunoe, who is well known within the electronic dance music scene, currently hosts her own weekly program entitled “Anna Lunoe Presents: Hyperhouse,” which is broadcast live to over 100 countries.

Recently, Lunoe became the first solo female DJ to perform at Electric Daisy Carnival Las Vegas’ main stage.  

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