Around the Net
EU Guidelines Warn Against Mobile Ad Blocking
- The Guardian, Thursday, September 1, 2016 6:16 AM
Plans by mobile phone operators to block adverts for customers across their networks are in doubt after the EU said they breached net neutrality legislation. Updated guidelines issued by the Body of European Regulators for Electronic Communications (Berec) this week state that advertising should not be blocked by networks, something that mobile operator Three has already trialled in the UK.
