• by Tobi Elkin  @tobielkin, September 6, 2016

Fyber, a mobile advertising technology company, on Tuesday appointed ad-tech veteran Rujul Patel SVP of global developer relations. Patel will lead Fyber's global developer relations team with the goal of helping app and game developers try to increase revenue in a rapidly evolving app ecosystem.

Patel's more than 20 years of industry experience  began in engineering and product management. He recently served as  SVP of global publisher solutions at Amobee. Prior to Amobee, he served as the head of product management at Nominum, and was a senior product manager at Yahoo and Intuit. The appointment comes as Fyber seeks to raise its profile.

“Rujul joins us at the perfect time, bringing both a deep understanding of the ad-tech ecosystem and outstanding experience of building and leading high-impact global publisher sales, product and operating teams,” stated Jim Schinella, chief business officer, Fyber. “He understands developer and publisher needs at a deep product and user experience level, while also possessing demand-side expertise, including programmatic buying.” Patel will report directly to Schinella and will be based in San Francisco.