GSD&M is lending its talents to help flood
victims in south
Louisiana, which have affected 60,000 homes and is the U.S.'s worst natural disaster since Hurricane Sandy. Led by co-founder Roy Spence and VP/community David
Rockwood, the Austin-based GSD&M recruited Spence's daughter Courtney Spence, founder of CSpence Group and fellow Texans, Austin-grown band, Wiretree and longtime Austin resident and friend,
Matthew McConaughey for the "Our Turn" PSA. The
spot shows images of the devastation and encourages Americans to make
financial contributions to disaster relief efforts by directing them to visit
OurTurnToHelp.org. Wiretree's song is used throughout the spot which ends with
McConaughey asking for people to "donate what you can." The PSA is being distributed by the
Ad Council through its TV network of more than 1,775 outlets.
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