News Brief
ESPN Online Lets Fans Create March Madness Characters
Mar 23, 2005, 7:00 AM
ESPN's SportsNation last week began offering users the chance to create customized animated characters, record their own voice messages about March Madness, and share them with ESPN's millions of readers. The animated characters, which SportsNation also used to promote its Super Bowl, are created using OddCast's "Sitepal" technology. More than 1,800 fans have posted animated characters and recorded messages, boosting their favorite team in the NCAA college hoops tournament.
--Shankar Gupta
--Shankar Gupta
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