Around the Net

'Guardian' Advises Brands To Push A Sales Message In Branded Content

  • The Drum, Tuesday, September 13, 2016 6:10 AM

The Guardian's commercial strategy director Adam Foley believes too many brands that are creating branded content feel that they are "somehow absolved from the need to sell anything," and those holding back from pushing a commercial message are "wasting their time."

Read the whole story at The Drum »

Next story loading loading..