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Anti-Spyware Companies Promote Cookie Deletion

Search for terms like "Coremetrics," "WebSideStory," "DoubleClick," "ValueClick" or "Atlas DMT" on Google, and some of the most prominent paid results seem to cast aspersions on these well-known interactive marketing brand names. You'll see ad text like "Coremetrics Removal Tool," "Kill AtlasDMT.com Now" and "Websidestory Removal." These ads -- promoting anti-spyware tools like NoAdware, XoftSpy, and PC Orion -- urge users to buy and download software that remove these companies' cookies from their computers.

Read the whole story at ClickZ, March 23, 2005 »

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