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Martha Stewart Co. Readies Launch Of 'Body & Soul'

Way back in August when Martha Stewart was still awaiting her sentencing, her namesake company, Martha Stewart Living Omnimedia, bought for $6 million from New Age Publishing the monthly Body & Soul, along with a newsletter from natural health guru Dr. Andrew Weill. Next week, the new and improved Body & Soul, with signature MSLO design elements woven into it, hits newsstands and subscribers mailboxes. Deb Bishop, the designer behind Everyday Food, turned her energies to dressing up Body & Soul. Inside one can find photos of spring rolls lovingly prepped, a bright green slice of kiwi, oh so carefully weathered bowls of herbs and tea showcased in clear teacups against a soothing blue background.

Read the whole story at AdAge.com, March 23, 2005 »

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