REVOLVING DOOR: Goodby Silverstein & Partners Promotes Four

Goodby Silverstein & Partners promoted Meredith Williams, Michael Crain and Jason Bedecarre to group account directors and elevated Whitecotton to associate director of new business.

Williams, who also serves as associate director of account management, joined the agency in 2011 and currently leads GS&P's Frito-Lay roster, consisting of Doritos, Tostitos, Cheetos and Grandma's Cookies. Prior to GS&P, she worked at JWT New York and Gotham Inc.

Crain has worked at GS&P for more than decade on accounts including HP, Nintendo Wii, Comcast/XFINITY and Bay Area Council. He also led Frito-Lay's Cheetos, Tostitos, Ruffles and Doritos.

Bedecarre joined GS&P five years ago from Cutwater, where he worked on Jeep and Ray Ban. At GS&P, he has led Comcast/XFINITY, Google, the NBA and The Golden State Warriors.

Whitecotton has worked at GS&P for six years, managing account operations for Sprint, Corona Light and TD Ameritrade before transitioning to an internal marketing role overseeing the agency's award-show process and entries. In her new position, she will oversee agency new business materials, including credentials and RFPs.

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"These promotions represent significant leaders at our agency who break the mold of a 'traditional' client handler; they are thinkers, writers and presenters," said Brian McPherson, managing partner. "They work tirelessly in the pursuit of great work, and we trust them to lead some of our most important client relationships. These qualities make them incredibly important to our next phase of growth at the agency, both with new business and client retention."

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