Kerry Bianchi is adding the role of president to her current role as chief operating officer at Collective as the programmatic network rebrands its ad network business as Compass | by Collective. In
this newly created role, Bianchi will oversee both Collective's media division Compass and the technology unit Visto.
Ken Gelb assumes the role of general manager, Compass, while John
Vandermay as chief technology officer continues to oversee product and engineering for Visto with Quique Nagle continuing to serve as the SVP, platform sales for Visto.