GMF Rebrands, Launches Online Video

GMF has been the largest insurer of public sector workers for the past 80 years. Rather than focus on healthcare babble and why they are better than the competition, the brand focused on the public sector workers they represent and used actual public service workers in the campaign. "We Stand For Those Who" highlights people who stumble upon a sticky situation and react with help and kindness. One man climbs a tree to rescue a family's pet, while a young woman breaks up a fight. Another man helped a stranded driver push their car to safety and when a runner collapsed right before the finish line, another runner stopped and helped the woman complete her race. This is who GMF supports. TBWA\Pariscreated the campaign.

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