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Launch Of Seat Mii Model For Women Shows Car Marketing Is Outdated

  • Campaign, Thursday, September 22, 2016 6:21 AM

Criticism by consumers on social media to news that Seat and Cosmopolitan have created a "car for women" underlines the continued inability of automotive brands to market to women without resorting to tired stereotypes. Response to the new Seat Mii model, which features jewelled, bicolour alloys and headlights that look as if they are "wearing" eyeliner, has been scathing.

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