Current Events and Global News Sites and Demographics
A deep look at popular sites for Current Events & Global News including demographics, advertisers, ad types and sizes
|
Top Online Current Events & Global News Destinations Week ending Feb. 20, 2005 US, Home and Work |
||
|
Brand or Channel |
Unique Audience (000) |
Active Reach (%) |
|
Yahoo! News |
12,263 |
9.71 |
|
CNN |
10,462 |
8.28 |
|
AOL News |
9,027 |
7.15 |
|
MSNBC |
8,901 |
7.05 |
|
NYTimes.com |
4,896 |
3.88 |
|
Gannett Newspapers and Newspaper Division |
4,280 |
3.39 |
|
Internet Broadcasting Systems Inc. |
4,019 |
3.18 |
|
Tribune Newspapers |
3,789 |
3 |
|
Google News |
3,079 |
2.44 |
|
Knight Ridder Digital |
3,028 |
2.4 |
|
Source: Nielsen//NetRatings NetView |
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|
Demographic Data for Current Events & Global News Category Month of January 2005 US, Home and Work |
|||
|
Category |
|
Audience (000) |
Audience Comp (%) |
|
Total |
|
78,996 |
100 |
|
Male |
|
41,693 |
52.78 |
|
Female |
|
37,303 |
47.22 |
|
Age |
2 - 11 |
2,008 |
2.54 |
|
|
12 - 17 |
5,483 |
6.94 |
|
|
18 - 24 |
3,926 |
4.97 |
|
|
25 - 34 |
10,548 |
13.35 |
|
|
35 - 49 |
27,621 |
34.97 |
|
|
45+ |
39,479 |
49.98 |
|
|
55+ |
19,988 |
25.3 |
|
|
65+ |
6,753 |
8.55 |
|
HH Income |
$ 0 - 24999 |
4,043 |
5.12 |
|
|
$ 25000 - 49999 |
16,987 |
21.5 |
|
|
$ 50000 - 74999 |
22,220 |
28.13 |
|
|
$ 75000 - 99999 |
14,991 |
18.98 |
|
|
$ 100000 - 149999 |
12,259 |
15.52 |
|
|
$ 150000+ |
7,080 |
8.96 |
|
|
No Response |
1,417 |
1.79 |
|
Source: Nielsen//NetRatings NetView |
|||
Data on the Web Media Industry / World & Local News Segment
Week ending Feb. 20, 2005 US, Home and Work
|
Top 20 Advertisers |
||
|
Company |
Impressions (000) |
Share of all Impressions |
|
AWS Convergence Technologies, Inc. |
8,955 |
23.2% |
|
Internet Broadcasting Systems, Inc |
5,344 |
13.8% |
|
Tribune Company |
5,338 |
13.8% |
|
NewsMax.com |
3,576 |
9.3% |
|
The McGraw-Hill Companies, Inc. |
2,967 |
7.7% |
|
The New York Times Company |
2,555 |
6.6% |
|
Daily Record |
2,135 |
5.5% |
|
MyWeather, LLC |
1,981 |
5.1% |
|
Time Warner Inc. |
1,818 |
4.7% |
|
Gawker Media |
804 |
2.1% |
|
The New Republic |
517 |
1.3% |
|
CLTV |
378 |
1.0% |
|
1KTV |
322 |
0.8% |
|
The Day Publishing Co. |
279 |
0.7% |
|
Landmark Communications, Inc. |
241 |
0.6% |
|
AccuWeather, Inc. |
132 |
0.3% |
|
Forum Communications Co. |
121 |
0.3% |
|
Advance Publications, Inc. |
96 |
0.2% |
|
Knight Ridder Inc. |
91 |
0.2% |
|
The Walt Disney Corporation |
85 |
0.2% |
|
Total |
38,644 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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|
Top Ad Sizes |
||
|
Dimensions |
Impressions (000) |
Share of all Impressions |
|
Medium rectangle |
7,717 |
20.0% |
|
Button #2 |
6,846 |
17.7% |
|
Micro bar |
5,833 |
15.1% |
|
Leader Board |
3,716 |
9.6% |
|
Rectangle |
3,424 |
8.9% |
|
Button #1 |
2,768 |
7.2% |
|
Full banner |
2,328 |
6.0% |
|
Vertical banner |
2,155 |
5.6% |
|
Half banner |
926 |
2.4% |
|
Non-standard |
909 |
2.4% |
|
Square button |
883 |
2.3% |
|
Skyscraper |
716 |
1.9% |
|
Square |
224 |
0.6% |
|
Wide skyscraper |
142 |
0.4% |
|
Large rectangle |
59 |
0.2% |
|
Vertical rectangle |
1 |
0.0% |
|
Total |
38,647 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
||
|
Ad Delivery Types |
||
|
Delivery |
Impressions (000) |
Share of all Impressions |
|
Inline |
38,613 |
99.9% |
|
Interstitial |
24 |
0.1% |
|
Pop-Up |
8 |
0.0% |
|
Total |
38,645 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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JACK LOECHNER
Center for Media Research
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