Cable 15 Points Ahead
Jul 24, 2002, 12:00 AM
Ad-supported cable received a 53.3 primetime household share, 15 points ahead of broadcast networks in the first two months of the summer season. A Cablevision Advertising Bureau analysis of Nielsen data from May 23 to July 21 found ad-supported cable’s primetime share is 5 points higher than a year ago and has a 28.6 rating that is up 9.6%. The study said cable has outdelivered broadcast by 8.4 million homes and 8 ratings points in primetime. From the week of July 15-21, ad-supported cable had an eighth consecutive week of 50+ primetime share and a ninth straight week of surpassing the combined primetime viewership of the seven broadcast networks. The broadcast networks – ABC, CBS, NBC, FOX, UPN, WB and PAX – showed losses in delivery, ratings and share, according to the results.