• by March 28, 2005

For years, Kraft Foods has been telling Americans, "There's always room for Jell-O." CBS agreed, making plenty of room for the colorful gelatin brand throughout segments of its March 16 episode of "Yes, Dear." That's just one of the featured product placements of the past week brought to you by MediaDailyNews and branded entertainment researcher iTVX. Others include:

Kmart's placement in the March 16 edition of UPN's "America's Next Top Model."

Ford's insertion in the March 16 episode of Fox's "American Idol," which features contestants seen in a short video featuring a Ford vehicle.

Bells Potato Chips integration in the March 18 presentation of the 1955 theatrical film "The Seven Year Itch." Marilyn Monroe is seen munching on Bell's chips and sipping champagne as her downstairs neighbor tries to seduce her.

Coke's placement in TLC's March 19 installment of "Town Haul." The Town Haul team decides to restore a circa 1950 Coca-Cola mural. Stay tuned for the next installment to see how it all turns out.

Link back each Monday to see each week's fresh batch of top five branded deals including a micro-second by micro-second analysis of the content with a unique overlay allowing you to input CPMs and ratings to determine the relative advertising value of the deal.