mOne Worldwide Launches New Interactive Tool
Mar 28, 2005, 7:00 AM
WPP's mOne Worldwide last week announced the launch of a software program called mEuclid that rotates creative placements for interactive ad campaigns to show those units most likely to pique consumer interest. Ameritrade is the first client of mOne's to use the new tool, which it asserts can raise response rates 10 to 15 percent compared to competitors' tools.
-- Gavin O'Malley