In the issue hitting newsstands today, the April edition of
Business 2.0 magazine features a new single-sponsored magazine-within-the-magazine. The new featured, dubbed the "Playbook," is
written by the magazine's editorial staff, but drills into specific business management topics. The first of the eight-page inserts focuses on brainstorming and idea generation and is sponsored by
Hewlett Packard in a deal negotiated by the San Francisco office of ZenithOptimedia. Upcoming issues will focus on "leadership," "buzz-building" and other topics and will be sponsored by various
advertisers. -- J.M.
