• by Richard Whitman , Columnist, October 5, 2016

M&C Saatchi has announced that Richard Morewood is to be appointed as Chief Executive Officer of Asia. Moorewood will oversee five offices in Singapore, New Delhi, Tokyo, Shanghai and Kuala Lumpur. Following
the M&C Saatchi model for senior management, Morewood will have an equity stake in the agency. Morewood will be charged with driving existing and new business – national, regional and global.

Morewood is returning to M&C Saatchi having previously worked at the London and Sydney Offices from 2004 to 2011. More recently Morewood spent five years at DDB, he was responsible for the McDonald’s account
across APAC & MEA and Unilever across North Asia, SEA and Australia.

Of his appointment, Morewood said, "I’m absolutely delighted to be rejoining M&C Saatchi and having the chance to work with our offices in New Delhi, Kuala Lumpur, Shanghai, Singapore and Tokyo. As well as with [Worldwide CEO] Moray [MacLennan] and the teams across the globe. I know from experience that M&C Saatchi has a unique entrepreneurial spirit which, when combined with the 'Brutal Simplicity of Thought' strategic approach, is a powerful proposition to clients here in Asia. In many ways it feels like I’m ‘coming home’. I can’t wait to get started.”

Morewood will be based in Singapore.