• by Larissa Faw , October 7, 2016

The New Honor Society is redefining the leadership roles of two key executives.

Holly Aguirre will shift from co-managing director client services to serve in the newly created role of president. Heidi Singleton moves from co-managing director, creative to become the first chief creative officer at the agency. 

Having worked together for over 16 years, Aguirre and Singleton re-branded the agency from Rivet to New Honor Society in 2013 to better help position the agency in today's evolving marketplace. 

Recent new client wins for the IPG-network shop include Affirm, The Female Health Company, Logitech and Heluva Good! Cheese. 

"The reality is, people aren’t buying what brands are selling," stated Aguirre. "They’re following what brands are doing and seeking brands with shared values. We’re proud to be transforming our own organization and many of our clients along with the future of the industry and culture.” 

The agency has offices in Chicago, St. Louis, and San Francisco.