DIANE MCGRATH
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Mar 29, 2005, 3:33 PM
Reckitt Benckiser, the U.K. based consumer products company, has named DIANE MCGRATH to the newly created position of head of global licensing. McGrath started her career with Procter & Gamble in Europe, moving on to Disney Consumer Products in France and Sesame Workshop in New York City. In her new capacity, she is responsible for building brand equity and creating revenue streams that incorporate the heritage of such Reckitt Benckiser brands as Lysol, Dettol, Woolite, Calgon, Veet, Vanish, and Air Wick, amongst others, through strategic licensing partnerships.
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