Around the Net
Mobile Ad Growth Means 'No Hierarchy Of Screens Anymore'
- Marketing Week, Wednesday, October 12, 2016 7:54 AM
With mobile ad spend rising 56% in the first half of 2016, the IAB says marketers must be aware there is no "hierarchy of screens anymore" and that next year's growth is all dependent on the outcome of Brexit negotiations. A report compiled by PwC found that 36p in every pound spent on Internet advertising now goes into smartphones, an increase of 4p in the last five years.
