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Marketers Want To Measure Content's Impact, But How?

  • Campaign, Monday, October 17, 2016 6:33 AM

A new report from the Content Marketing Association on measuring effectiveness found that 73% of marketers considered measurement "very important" to their content strategies – with none regarding it as unimportant. But only 50% said it was possible to accurately measure the ROI of content marketing, with 20% believing it was not possible.

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