• by Sara Guaglione , October 21, 2016

Flipboard allows users to create their own digital “magazines” on the platform, aggregating news stories, images and videos, as well as lets users access individual articles from publisher partners on the app.

Titles such as Motor Trend, Working Mother and Runner’s World will appeal to Flipboard users interested in healthy living, extreme sports and the outdoors.

Individual stories from the different publications are indexed across the Flipboard platform, so readers can access content based on searched topics.

For example, if someone searches for the topic “snowboarding,” an article from a TEN publication about the upcoming snowboarding season in TransWorld SNOWboarding could appear.

“Leveraging Flipboard’s mobile audience, we’ll be able to reach our audience — new and existing — where they spend the most time,” stated Scott Dickey, CEO of TEN. “By adding our stories in the relevant topics on Flipboard, we also ensure that the new traffic coming to our publications is a truly qualified new visitor, making this audience an exciting match for brands advertising on our properties as well.”

Specific content can also become part of users’ magazines by clicking on a “plus” symbol on individual articles, boosting the story to user’s followers and increasing distribution for the publisher.

Last week, Flipboard launched a new advertising product that emphasizes flexibility by combining multiple ad formats, called Storyboard. Earlier this year, Flipboard began making its ad inventory available for real-time buying through an invitation-only private marketplace, as well as introduced its first vertical video ads.