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More Research Shows How Search Influences More Than Sales

This time researchers took to Bing to determine whether Microsoft's search engine also influences gender stereotype tendencies similar to a study done with Google's search engine earlier this year. The research mostly confirms image search results perpetuate gender stereotypes and that "gender biases in image search results were not restricted to a particular regional market." The researchers say they did the study to inspire search developers to think critically about each stage of the engineering process and how and why biases could make a major impact in their work.

Read the whole story at Harvard Business Review »

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