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Wickes Signs Channel 4 Home Improvement Show Deal
- Campaign, Monday, November 7, 2016 6:34 AM
Home improvement retailer Wickes has struck a deal worth at least GBP10m over three years to succeed British Gas as sponsor of Channel 4's largest programming strand, Homes on 4, starting next year. The partnership will see Wickes idents appear around established shows Grand Designs, George Clarke’s Amazing Spaces and Location, Location, Location and a number of new shows.
