Around the Net
BA On Social Media -- Hold Your Nerve, Have Flexible Brand Guidelines
- Marketing Week, Monday, November 7, 2016 6:28 AM
Brands have to show courage and a willingness to take risks if they are to be successful on social media, a senior marketing executive at British Airways has said. Amanda Phillips, the airline’s head of omnichannel content and marketing operations, urged marketers not to cling too rigidly to brand guidelines when sending out communications on social channels.
