Honda Civic Helps Determined Reporter Chase Her Dreams
- by Amy Corr @MediaPostOTL, November 9, 2016
An ad for Honda Civic in Australia made one
newbie reporter's career as she followed the story of the century. The fledgling reporter is tasked with covering a dog show when she spots a
meteor hurtling toward earth. Rather than cover the dog show, the woman and her crew jump in her Honda Civic and follow the meteor. When the meteor hits, the woman is the only reporter on the scene, broadcasting live from the crater site. Now, she only covers dog shows from inside the newsroom, serving as anchorwoman for her TV station. Leo Burnett Melbourne created the campaign.
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