The multimillion campaign from J Walter Thompson London stars Jennifer Saunders, Ewan McGregor, Billie Piper, Strictly judge Bruno Tonioli and outgoing Bake Off host Mel Giedroyc, voicing a handbag, kidswear, lingerie, a coffee machine and a men's bag, across six 10- and 20-second executions. Debenhams described the campaign as an "evolution" of its campaign platform.