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Travel Companies Are Falling Behind In Email

  • Skift, Wednesday, November 16, 2016 6:37 AM

Lodging, travel agency, and services companies scored 12th among 18 industries in their email marketing open rates, according to a new IBM Marketing Cloud study. That renders these travel companies among the most ineffective when considering higher-performing industries, including automobiles, banks, computer hardware, telecoms, software and consumer products, for example. k

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