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Personalisation Is Email Marketers' Top Priority

  • eMarketer, Monday, November 21, 2016 8:48 AM
Return Path has released a new report highlighting what makes a successful email marketing program. In a survey of industry professionals, more than half ranked personalisation as their top priority for improving success. Similarly, improving customer retention and increasing customer engagement were also ranked highly -- cited by 47% and 44% of respondents, respectively.

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