Falk eSolutions Tuesday announced it has joined WebSideStory's Stream API partner program in order to provide its clients with more detailed post-click ad tracking. Falk will now integrate
WebSideStory's HBX analytics functions into clients' ongoing e-mail and ad-serving efforts. WebSideStory has about 20 HBX Stream partners, including @Once, EmailLabs, Poindexter Systems, and
Responsys.
--G.O.
