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Should Agencies Pay To Be Pitched?

To pay or not to pay -- that is the question. Or at least, that was the question posed by Marketing Week columnist Mark Ritson earlier this month when he asked whether clients should pay agencies to pitch for marketing services. Ritson says this “old chestnut” of an issue has become relevant again with the growth of zero-based budgeting within client-side organisations.

Read the whole story at Marketing Week »

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