NEW! MSF Targets Millennials In Latest French Campaign

by Amy Corr @MediaPostOTL, November 25, 2016

Wieden+Kennedy Amsterdam created a 90-second video for Médecins Sans Frontières (MSF), known to us stateside as Doctors Without Borders. Running in France, the campaign targets a young audience -- 18- to 35-year-olds -- to make charitable donations in exchange for unique rewards. An online crowdfunding platform hopes to raise 1 million euros in 60 days. Twenty rewards are paired with various levels of donations, from exclusive apparel collaborations with French brands Maison Kitsuné or Paris Nord, to dining with an MSF doctor or a personalized autographed guitar from Muse.

French actor Ahmed Dramé stars in the video, describing how MSF originated while he traverses war-torn countries, avoiding gunfire and violence while treating victims. The company has no political agenda and only serves to help those in crisis.

ad campaign, cause-related, international, video

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