automotive

Honda Sponsors HGTV Dream Home

Honda has signed on as the exclusive automotive partner of the 2017 HGTV Dream Home.

As part of the sponsorship, the Honda Pilot will be integrated into this year’s HGTV Dream Home 2017 television special on Jan. 1, including photography and video footage of the home. Honda and Mediavest/Spark will produce a 30-second custom vignette showcasing the Pilot that is intended to prompt consumers to enter the sweepstakes. 

The creative concept for the spot highlights the shared design approach of the Dream Home and the Honda Pilot: to make dreams come true. Viewers will see styling comparisons of the Honda Pilot and the HGTV Dream Home 2017 focusing on design, convenience features, and innovative technologies.

Entering its 21st year, HGTV’s popular Dream Home program annually awards one lucky family with a unique American home. A Honda Pilot Elite is now part of the prize package, along with a spectacular new home on St. Simons Island, Georgia, and a cash prize of $250,000 from Quicken Loans. The HGTV Dream Home sweepstakes officially launches December 28.

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Combining the Honda Pilot with the ultimate dream home makes for an impactful partnership, says Susie Rossick, assistant vice president of Honda auto marketing. 

This is the first time the Honda brand has partnered with HGTV’s Dream Home programming, although Honda has a long history as an HGTV advertiser. 

“Honda’s partnership with the HGTV Dream Home is a great fit as both Honda and HGTV share the approach of creating big dreams for our customers, and both brands place a strong emphasis on styling, convenience features, and innovative technologies,” Rossick tells Marketing Daily.

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