• by Steve McClellan  @mp_mcclellan, December 1, 2016

WPP global brand strategy and design agency Brand Union has promoted Christina Falzano to head of its New York office as Managing Director, a new role at the agency. She’ll report to Toby Southgate, the agency’s global CEO. 

Falzano most recently was Executive Director, Client Services at the agency and managed client relationships and initiatives for brands including IHG, Pernod Ricard, CBRE and Dell.   

As head of the New York office Falzano will continue to play a lead role in developing and driving business. Her remit is “to strengthen and evolve the agency, as well as increase our visibility as a top-tier brand consultancy that thrives at the intersection of strategy and design,” she stated. 

Prior to joining Brand Union, Falzano served as Group Director of Creative Services at Siegel+Gale and as Director of Digital Strategy and Marketing for The Cosmopolitan of Las Vegas, helping launch the property, its website and social channels. 

Commenting on the promotion Southgate stated: “I’ve worked closely with Christina over the last three years and this is a promotion of note...no one has done more than Christina to guide the growth of Brand Union New York, and I'm excited to see Christina put her own stamp on our next chapter."  

The agency has over 500 people in 25 offices worldwide.