Commentary

Conde Nast Closes Print Edition of 'Self'

Another familiar face on the the newsstand is going away, with Condé Nast’s announcement that Self magazine will cease print publication and go digital-only.

The high-end publisher also announced a number of high-profile editorial appointments who will helm the women’s healthy lifestyle publication in its new digital-only incarnation.

The last print edition of Self will be the February 2017 issue, according to Condé Nast, which (like other big magazine publishers announcing print closures) is presenting the move as a positive step for the development of a new content and distribution strategy, aiming to “transform Self into a digital, video and socially led brand.”

Self will continue to publish special print editions with health and wellness themes. The magazine’s Chinese version will continue to publish its monthly print edition.

As part of the transition, Self’s previous editor-in-chief, Joyce Chang, is leaving Condé Nast, according to Folio. Taking her place in the top editorial spot is Carolyn Kylstra, who previously served as the magazine’s executive digital director. Kylstra also held editorial positions at Buzzfeed, Men’s Health, and Women’s Health, among other publications.

The shuttering of Self’s print edition is just the latest in a series of high-profile magazine closures over the last year or so. In September Mental Floss, publisher of trivia and fun learning content, revealed it is shuttering the print publication after 15 years to focus exclusively on the brand’s online presence.

In February Meredith Corp. announced it was shuttering More, its lifestyle title targeting affluent women. Launched in 1997, More maintained a large and attractive readership until the end, with a monthly circulation of around 673,000.

In November 2015 Condé Nast shuttered men’s lifestyle title Details, ending years of speculation about its fate.  The previous month Time Inc. announced it was closing All You, its title targeting value-focused shoppers.

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