pets

Cesar Dog Food Enlists Celebs For 'Matchy-Matchy' Effort

Mars Petcare’s Cesar brand is enlisting celebrities and their dogs to wear matching holiday sweaters. 

The campaign, called “Matchy-Matchy,” features actor and rapper Ice-T, dancer, musician and actor Mark Ballas and NFL player Devon Still. Ice-T is paired with his beloved bulldog Maximus while Still holds his Yorkie pup Snickers. Ballas is shown with his rescue dog Hendrix, who even has his own Twitter account @HendrixBallas.

Created by AMV BBDO, the effort features a series of short-form videos, social content, support from celebs and social influencers, and a contest giving dog owners a chance to get matchy-matchy with their furry friends.

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"Nothing is stronger than the bond between people and their dogs," said Dan Jackson, marketing director at Mars Petcare, in a release. "The Cesar brand is celebrating that special, and sometimes quirky, bond and encouraging pet owners to bring their dogs in on the fun this season with matching holiday sweaters.”

Consumers are invited to use the hashtag #MatchyMatchy to show off their sweater-matching spirit. For a chance to win a pair of matching sweaters, they can visit MatchyMatchy.Cesar.com to enter. The sweepstakes runs through Dec. 11.

The brand is also offering a Matchy-Matchy photo generator, wherein consumers can select a holiday scene, upload a photo with their dog and digitally "try on" all four festive sweater styles to be downloaded or shared socially.

The site will also have knitting patterns available for download, giving the crafty gift givers an opportunity to knit their own pair of holiday-spirited sweaters.

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