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Apple's 'Think Different' Creator Says New Spot Uses Old Trick

  • CNBC, Wednesday, December 7, 2016 8 AM

An ad for the new MacBook Pro has already clocked up more than 1.7 million views on YouTube. The ad features a series of light bulbs bursting, in a montage showing inventions and discoveries. One of its biggest fans is Ken Segall, who joined agency Chiat/Day as creative director back in 1997 and is credited with writing Apple's "Think Different" brand campaign.

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